LinkedIn is one of the largest professional networks, with over 500 million users. Businesses on LinkedIn have the opportunity to build professional connections and drive traffic to your website by sharing engaging content. Sharing content, like blogs, gives your potential customers another way to interact with your brand in a non-promotional way. Posting often and adding value to your connections helps your brand stay on the top of their mind when they are ready to make a purchase.
LinkedIn is most frequently used by B2B companies, seeking to reach business decision makers. The demographics hint that this is the best platform to reach them. Over 50% of LinkedIn users have a college education. Nearly half of LinkedIn users make over $75,000/year. And most importantly, LinkedIn users are generally using the platform to seek new professional opportunities.